Why nobody updates the CRM
The problem is not laziness or training. It is that filing notes is work with no reward for the person doing it.
· 2 min read
Blog
On sales pipelines, CRM data that quietly goes wrong, and what it takes to trust software that reads your email.
Every fact needs a receipt
Software that reads your email has to prove where each thing it tells you came from. Anything else is a confident guess.
· 2 min read