HubSpot Alternatives for Small Sales Teams (2026)

The best HubSpot alternatives depend on the work you're replacing. For US B2B sales teams of 5 to 20 people selling from Gmail, Quokka is my pick. It builds the pipeline from connected conversations and costs $49 a month for the whole team. Quokka is our product.

This comparison covers CRM software for small businesses, sales workflows, setup, and published team prices. It also explains when marketing or support needs call for a different product. Choosing the right scope matters because a sales CRM and a full customer platform cover different jobs.

Why teams look for an alternative to HubSpot CRM

HubSpot connects sales, marketing, and service around shared customer data. That breadth can be useful when several business teams need the same customer record. Its value depends on the purchased hubs and the tools people use.

Some teams look for a HubSpot alternative because the required sales features sit above their current tier. Others want a different approach to record keeping or a smaller product focused on sales. Those are buying requirements, not evidence that HubSpot is declining or that all customers are leaving.

Per-seat prices and the next tier

HubSpot Sales Hub Starter has a standard $20 monthly list rate per seat. Professional starts at $90 per seat per month with annual payment, plus $1,500 required onboarding. The official pricing page and catalog show those rates and plan distinctions.

Ten Professional sales seats cost $10,800 a year before onboarding and extras. That first year becomes $12,300 with the required onboarding fee. A team should know which sales tasks justify that subscription.

Prices checked on October 13, 2026. Starter promotions can change, so this article uses the standard list price for its reference. The separate HubSpot Sales Hub pricing guide covers the full budget.

Who keeps the deal current?

Capturing an email and updating an opportunity are separate jobs. A CRM can keep communication history while leaving the amount, stage, and next action for a rep to edit. Check each job on the exact plan you're considering.

If people already sell through Gmail, start with the conversation. Change the buyer's timing or agreed next step in a real thread, then inspect the record. Note what changed automatically and what required an update.

Setup and continuing maintenance

Fields, stages, imports, permissions, and workflows are choices the team must make. A broad platform gives you more ways to configure the work. It also makes those choices part of the evaluation.

Ask who will maintain sales workflows when the process changes. Include migration, setup, and any additional integrations in the cost comparison. Avoid assuming a switch eliminates work simply because the new subscription is cheaper.

Compare HubSpot alternatives for a team of 10

Prices checked on October 13, 2026. All rates are USD before taxes, optional add-ons, and usage charges. Annual rates are monthly equivalents on an annual billing term. These are selected plans that fit the stated workflow, rather than identical feature bundles.

Want a pipeline built from the email your team already sends? Start your free trial. 14 days free, no card needed. Then $49 a month for your whole team.

The costs describe paid access for the same ten-person team. These HubSpot competitors include different automation, reporting, and marketing capabilities. The sections below explain where those differences matter.

1. Quokka: Our pick for Gmail sales teams

Quokka is built for small B2B teams whose customer relationships live in Gmail and Google Workspace. It reads connected Gmail and Google Calendar, then builds deals, contacts, companies, values, next steps, and promises. That removes manual data entry for the facts it builds from those conversations.

The source remains available behind the fact. Open a deal value or next step and see the email sentence it came from. That gives a manager a direct way to check the pipeline against the conversation.

Deal tracking and contact management

Quokka builds deals and contacts automatically from real email conversations. The Today view ranks opportunities that need attention and explains why. It can surface a quiet deal, a promise you owe a buyer, or a declined meeting.

This helps the team decide what to act on today. It also gives the manager context for the next discussion with a rep. A shortlist is more useful when the underlying reason is visible.

Follow-ups and forecasting

Quokka drafts follow-up emails in the right thread. A person edits, approves, and sends each draft from their own mailbox. Nothing is ever sent automatically.

The forecast shows the deals and amounts behind it, including what's missing. Quokka also compares open opportunities with deals the team already won and lost. Managers can see how long won deals usually took as context for today's pipeline.

Setup and team access

Connect Gmail and Google Calendar to build the pipeline from those accounts. For a call or meeting Quokka couldn't see, a rep can tell the chat panel what happened. The team view shows deals and results by owner.

Quokka also has custom columns and filters on the deals list. It connects to Claude, Claude Code, and Codex for pipeline questions from those tools. These features support the same email-based sales workflow.

Pricing

Quokka costs $49 per workspace per month, with all features and unlimited users. Five, ten, and twenty people have the same subscription price. See Quokka pricing for the current terms.

2. Pipedrive Growth: For a visual sales pipeline

Pipedrive suits teams that want deal tracking organized around stages and scheduled activities. Growth's sales automation includes configured follow-ups alongside email sync, tracking, and sequences. Meeting scheduling and forecast reports are also listed on Pipedrive's pricing page.

Its strength is a visible sales process with configured follow-ups. That can suit a manager who wants reps to follow the same activity-based routine. The team should still define what progress means at each stage.

Features and setup

The email sync guide says full sync starts on Growth. Reps can read, send, and reply in the Sales Inbox. Conversations can link to deals, leads, or projects automatically or manually.

Configure the pipeline and rules around the work you want people to repeat. Test a deal where the buyer changes the timing. Check the updated fields as well as the captured email history.

What to watch for and pricing

Growth's usage limits include 50 automations and five sequences per company, with one synced email account per user. Compare those allowances with the intended process. More automation capacity may require another plan or a top-up.

Growth costs $39 per user per month billed annually, or $390 a month equivalent for ten users. Prices checked on October 13, 2026. Pipedrive's lower Lite plan is $14 annually per user, but it doesn't include Growth's full email sync.

3. Zoho CRM Standard: For configurable records on a budget

Zoho CRM Standard is an affordable CRM option for teams prepared to configure records and workflows. It covers contacts, accounts, deals, multiple pipelines, and forecasting. Its edition comparison shows the included tools and higher-tier limits.

Zoho's strength is the range of choices at its starting paid rate. That fits a manager who knows the business processes the CRM should support. Keep those choices clear enough for the sales team to use.

Features and setup

Standard supports email integration through IMAP, POP3, and Gmail APIs. Zoho announced that inclusion in its official product update. Older comparisons that put email integration only on higher tiers miss the change.

Workflow rules can create tasks, notifications, and field updates when conditions match. Choose the necessary rules first, then test them on actual records. Assign a person to maintain them when the sales processes change.

Zoho's module-view guide describes list, Kanban, and Canvas views. These offer different ways to inspect customer information, with availability depending on the module and edition. Test the view a rep will use to manage the contact and deal records.

What to watch for and pricing

Blueprint process management starts at Professional. Check the required feature before assuming Standard covers an enforced sequence of stage transitions. A configurable CRM and a fully configured sales process are different things.

Standard is $14 per user per month billed annually, or $140 a month equivalent for ten users. The free edition supports up to three people. Prices checked on October 13, 2026.

4. Freshsales Growth: For structured sales at a low seat rate

Freshsales Growth combines contact and deal management with email, chat, and phone tools. Its pricing page lists a Kanban view, contact stages, email templates, custom fields, and basic workflows. Kanban means records displayed as cards in columns.

Its strength is covering several everyday sales jobs at a low entry rate. A team can use it as a sales-focused CRM and assess higher tiers as its requirements change. Compare the selected bundle with the tools you already use.

Features and setup

The email guide explains one-way and two-way connections. Incoming email is associated with contacts already in the CRM. Import those contacts before starting sync, then check the resulting conversations.

The workflow guide places record-action workflows on Growth and above. Scheduled date/time workflows require Pro. Match the trigger and action to the plan you intend to buy.

What to watch for and pricing

Pro adds sales sequences and deal insights. If those tools are central to your work, include Pro in the evaluation. The starting rate should be compared with the features you need, rather than a higher plan's full description.

Growth is $9 per user per month billed annually, or $90 a month equivalent for ten users before optional extras. Prices checked on October 13, 2026. This row is Freshsales, rather than an assumed bundle of every Freshworks product.

5. Salesforce Starter Suite: For a broader customer platform

Salesforce Starter Suite brings sales, service, marketing, and commerce together. It can suit teams that want those business functions to share customer information. Its official Starter page describes guided onboarding, sales flows, lead routing, and activity capture.

That breadth is its strength for this comparison. A team replacing several customer tools should assess the path from a new lead through a sale and support. A sales-only buyer can assess the included sales workflow on its own.

Features and setup

The Starter data sheet lists contact and opportunity management, including automatic email and calendar logging. Define the records and ownership your team needs, then connect the accounts. Check captured activity against a current opportunity.

Onboarding helps people start, while stage definitions remain a business decision. Ask two reps to handle a handoff using the shared record. The second person should be able to understand the buyer's position.

What to watch for and pricing

Salesforce positions Pro Suite for deeper customization, complex automation, and external app integrations. Don't assume the whole Salesforce platform is included in Starter. Evaluate the features in the purchased edition.

Starter Suite starts at $25 per user per month, billed monthly or annually. Ten users cost $250 a month before extras. Prices checked on October 13, 2026.

6. Copper Professional: For Google Workspace relationships

Copper suits teams that want contact management, pipelines, and configured workflows close to Google Workspace. Professional adds workflow automation, bulk email, reporting, and integrations. Copper's pricing page lists those features and its 15,000-contact limit.

Its strength is combining relationship records with the Google tools a team already uses. This suits account owners who need shared information around ongoing customer relationships. Decide which records and actions belong in the workflow.

Features and setup

The feature guide describes Gmail, calendar, contact, and file connections. Professional includes workflow automation and pipeline reporting. Define your pipelines and the events that should create tasks or update records.

Test the connection with an existing account. Check contact details, communication history, and responsibility for the next step. Useful connections should reduce repeated work in the routine your team follows.

What to watch for and pricing

Professional can send a single automated email; multi-step email series require Business. The automation FAQ explains this distinction. Automated emails are sent through Gmail.

Professional costs $59 per user per month paid annually, or $590 a month equivalent for ten users. Prices checked on October 13, 2026. Compare its contact allowance with the records you intend to keep.

7. Streak Pro: For sales pipelines inside Gmail

Streak Pro places shared pipelines in Gmail. Its pricing page lists unlimited pipelines and records, shared contact lists, and automatic email sharing. Its strength is keeping the sales workspace within the inbox.

This can suit people comfortable organizing opportunities themselves. Reps work with structured records alongside their messages. A manager should test whether another team member can understand those records without an explanation.

Features and setup

The pipeline guide describes a spreadsheet-style view inside Gmail. Set the fields and stages, then attach relevant conversations. Pro's magic fields can reflect last reply, time in stage, and email activity.

Pro includes mail merge with automatic follow-ups. That is useful for a defined email routine. It doesn't establish how every deal amount or stage should change.

What to watch for and pricing

Pro+ adds rule-based CRM automations, integrations, and advanced reporting. Those features are separate from Pro's mail merge follow-ups. Choose the tier around the exact action or report you require.

Pro costs $49 per user per month on annual billing, or $490 a month equivalent for ten users. Prices checked on October 13, 2026. Working inside Gmail and building pipeline facts from conversations are different approaches to assess.

Marketing automation needs when replacing HubSpot

Marketing automation means rules that run marketing actions when conditions match. If you're replacing HubSpot's marketing tools, include campaigns and audience requirements in the evaluation. A sales-only shortlist won't cover every marketing team's needs.

ActiveCampaign focuses on email marketing and marketing automation. Its plans distinguish segmentation, automation actions, and user access, and CRM add-ons need separate attention. It suits marketing teams building targeted email workflows and personalized customer engagement.

Its price depends on the selected contacts, plan, currency, and add-ons. [CHECK: Confirm ActiveCampaign's current USD quote for the required contact count, users, and CRM add-on.] Don't treat a marketing subscription price as a per-user sales CRM quote.

Email marketing and bundled CRM tools

EngageBay's All-in-One plans combine CRM, email marketing, helpdesk, and live chat. Its free plan lists 250 contacts and the page advertises free access for 15 users. This can suit a small team evaluating several customer tools together.

Contact limits matter as well as seats. Compare the allowance with the customer data you plan to import and the marketing campaigns you intend to run. Advanced marketing automation appears on higher paid tiers, so choose the plan around the required workflow.

Customer support capabilities

When the replacement concerns service teams, assess a customer support platform separately. Freshdesk provides ticketing and shared-inbox support tools. Help Scout lists shared inboxes and knowledge bases for customer inquiries and self-service help.

Those products serve customer support agents responding to customer requests. They address a different buying job from a sales pipeline built from Gmail. Keep service requirements visible when comparing an all-in-one suite with separate tools.

EngageBay also includes live chat and helpdesk ticketing for customer support in its All-in-One product. Evaluate how an inquiry becomes a ticket and how the team shares it. Compare that workflow with the sales records rather than assuming the two jobs are identical.

Project management and broader bundles

Zoho CRM Plus bundles project management through Zoho Projects alongside its customer-facing apps. This is a broader subscription than the standalone Standard plan in the comparison table. It can matter when selling and project delivery need to share customer information.

Salesforce Pro Suite adds sales forecasting beyond Starter's included sales workflow. The Pro Suite page lists its capabilities. Assess the required forecast before assuming Starter has every reporting tool on the wider platform.

How to choose the best HubSpot alternative

Start with the jobs you want to move out of HubSpot. Name the people who perform them and the information they need. A suitable CRM helps organize customer data and manage leads around those actual business needs.

HubSpot CRM alternatives for different business operations

Choose a sales focused CRM when the main job is keeping opportunities and next steps useful for reps. Choose a wider customer platform when several teams need connected information. Sales management and customer support may share a contact record while needing different tools.

For each candidate, describe the CRM data that should change after a conversation. Check the contact data, deal value, and responsible person. A CRM platform should preserve enough context for the next team member to act.

Sales pipeline management and automation features

Pipeline management involves tracking opportunities through the agreed selling process. Start with the next action a rep needs, then check the tool's automation features. A rule can automate repetitive tasks when its trigger and result match the intended work.

If you want to automate sales workflows, document the event and expected update. Test a buyer's changed timing and a reassigned owner. The sales platform should produce a result the manager can explain from the record.

Marketing automation tools and customer behavior

Marketing automation capabilities depend on the selected product, plan, and customer information. A marketing automation platform can act on audience rules and customer behavior, such as a recorded interaction. Decide which data will trigger the campaign before configuring it.

Email marketing automation can also involve separate contact and send allowances. Compare those limits with the actual campaign volume. A shared CRM record doesn't automatically establish which marketing tools the subscription includes.

Apps and integrations to keep

List the connections involved in customer engagement before selecting the replacement. Identify which app owns the record and how an update reaches the other app. Include those permissions and subscriptions in the migration plan.

Collect customer feedback about handoffs and support where it helps define the required workflow. For service teams, customer satisfaction questions should be assessed alongside the response process. Avoid treating an unused feature as a reason to buy a larger product.

Free CRM versus paid team access

Zoho's free plan supports up to three users, while EngageBay's page advertises free access for 15 users with 250 contacts. Those are different allowances and feature bundles. Compare required seats and customer records before selecting a free CRM for evaluation.

For HubSpot's broader marketing budget, the catalog lists Marketing Hub Enterprise starting at $3,600 per month, billed annually, with five Core seats included. That is a Marketing Hub subscription, rather than the price of five Sales Hub users. Price the required sales seats and other purchased products separately.

A HubSpot alternative for small business

Choose around the work your small team repeats each week. A sales-only replacement and a broader customer platform should be assessed against their different responsibilities. Start with the required workflow, then compare the price and setup.

Match sales and marketing requirements

Separate deal management from inbound marketing, landing pages, and email campaigns. Sales and marketing teams may need connected customer interactions while using different tools. Write down where the handoff happens and which record carries it.

If customer segmentation drives campaigns, include the fields and rules that define those groups. If the team mainly sells through personal conversations, assess how deals and next steps stay current. These requirements lead to different shortlists.

Compare reporting and analytics

Reporting tools should answer questions the manager needs to act on. Open several records behind the sales performance view and inspect the information. A dashboard is easier to use when its amounts and next steps are trustworthy.

Decide whether you need advanced reporting and analytics dashboards or a view of active opportunities. Confirm the reporting tier and paid access. Don't choose enterprise solutions solely for a feature the team won't use.

Include the full cost and effort

Compare subscription rates at five, ten, and twenty paid users. Add the required onboarding, marketing contact limits, and additional integrations that apply. Include the setup work and the responsibility for keeping records current.

A cheaper alternative to HubSpot can still require configuration. An affordable CRM solution should cover the intended job and the ongoing work. Assess both before moving customer relationships into it.

How to switch without losing the useful history

Decide which data must move and which should remain in an archive. Check owners, contact details, deal values, and closed-deal dates. Keep a copy of the original exports while assessing the destination.

For Quokka, import your closed-deal history from a CRM export in CSV format. An import can be undone within 48 hours. Gmail and Google Calendar connections build the current pipeline from the conversations in those accounts.

Don't assume a CSV import recreates HubSpot workflows, campaigns, or every historical activity. Test the required information before changing the team's routine. Keep the source export available for review.

Ask a rep to work an active opportunity and a manager to inspect its record. Check the latest promise, value, and next action. Read Every fact needs a receipt for why access to the source matters.

The existing post on CRM adoption covers the ongoing record-keeping problem. Use that question during the trial: who will keep this pipeline useful after the move? Make the answer part of the decision.

FAQ

Who are HubSpot's main competitors?

Salesforce, Zoho CRM, Pipedrive, and Freshsales are alternatives with different sales workflows and platform scopes. Quokka is my pick for small B2B teams selling from Gmail. Compare the selected plan rather than assuming every platform covers the same work.

Is there a better CRM than HubSpot?

The better fit depends on the team's requirements. Quokka suits Gmail sales teams that want deals built from connected conversations. Other options suit configured pipelines or broader marketing and service needs.

Why is HubSpot so expensive?

The total depends on the purchased tier, paid seats, and extras. Advanced sales features can require Professional or Enterprise, which also have mandatory onboarding fees. Compare the exact quote with the work your team needs.

What are some tools similar to HubSpot?

Salesforce Starter Suite combines sales, service, and marketing functions. Zoho and Freshworks also offer sales tools alongside other customer products. Similar scope doesn't mean identical included features, so compare each purchased bundle.

Why are so many people leaving HubSpot?

This article doesn't establish how many people are leaving HubSpot. A team may consider alternatives because of its own seat costs, required features, or update workflow. Assess those specific reasons without assuming a company-wide trend.

Try Quokka free

Quokka builds your pipeline from Gmail and Google Calendar, with the source behind each deal fact. Start your free trial. 14 days free, no card needed. Then $49 a month for your whole team.